Following a competitive review process, the Art Gallery of Ontario (AGO) has selected Zulu Alpha Kilo for its brand re-invention assignment. The focus of the work will be developing brand strategy and creative to connect with existing and new audiences, staff, partners, and the broader public.
“We were looking for a partner to help set us up for the future," said Kimber Slater, director brand marketing, AGO. "Together, we will create work that brings to life the AGO vision -- to lead global conversations from Toronto through extraordinary collections, exhibitions and programs that reflect the people who live here. Our team felt an instant connection with Zulu Alpha Kilo. Their thoughtful responses throughout the process, strong commitment to sustainability, and proven history of delivering impressive results were exactly what we are looking for."
“The AGO is a treasured art museum and their vision to lead global conversations from Toronto aligns with our agency’s founding belief that the world needs more creativity,” says Mike Sutton, president and CEO of Zulu Alpha Kilo. "We're excited to collaborate with the AGO to drive innovation, inspire audiences, and propel the institution to new heights with our work.”
The new brand strategy project will kick off in the coming weeks.