Arnold Worldwide Awarded Bronze Lion for truth Anti-Tobacco Profiles Campaign

Arnold celebrates today as their truth Anti-Tobacco Profiles campaign is awarded a Bronze Lion at the Cannes Lions International Festival of Creativity.

The print campaign focused on unearthed documents from the Big Tobacco company, and the kind of profiling they were doing on women, black people and the gay community.

You can view the Cannes entrant background video here. 

Credits

Executive Creative Directors: Wade Devers and Pete Johnson

Creative Directors: John Kearse, Travis Robertson and Greg Almeida

Art Director: Travis Robertson

Copywriter: Greg Almeida 

Studio: Nat Novak

Art Producer: Kathy McMann

Business Affairs: Maria Rougvie

Marketing Producers: Paul Nelson, Tia Phillips and Erin Fucigna