Argos Pulls Up a Seat for the UK General Election

Argos will today unveil an Election Special TV spot as part of its ‘80 Days of Argos’ campaign – which sees a new, topical, date-stamped ad run each day, spotlighting Argos’ market-leading same-day delivery service.

Created by CHI&Partners, the tongue-in-cheek 8th June spot shows a Habitat seat in a range of colours, along with the message: “Want seats 8th June? Get seats 8th June.”

The ad will run across TV, digital and social media and marks the ninth week of the 80-day campaign – which draws on real-world events and important dates within the national calendar as well as responding to consumer data and the Great British weather in order to serve a relevant, topical ad each day.

Yan Elliott, Joint ECD at CHI&Partners, said: “We’ve loved working on this campaign – and the snap election provided yet another fun opportunity to give Argos a role within an important cultural moment. The ‘Want Seats? Get Seats’ spot is ‘80 Days of Argos’ at its best – showing off how nimble, responsive and playful advertising can be.”