Arena Philippines Hires Iea Nepomuceno

Havas Media Group Ortega has announced the appointment of Iea Nepomuceno as Business Director of the group’s second agency brand, Arena.

Iea will be in charge of the Arena account management team and will be working closely with Lawin Bulatao, Arena’s Executive Creative Director to manage the agency’s growing list of clients that includes LBC, LG, L'Oréal, Maybelline, Garnier, Globe Business and SM Cyberzone.

Iea’s previous agency experience includes stints at JWT and TBWA\Tequila Manila. She joined JWT as an Account Director and was later promoted to the role of Integrations Director, where she supported the development and implementation of integrated campaigns across clients like Unilever, Mondelez, Nestle and Johnson &Johnson. At TBWA\ Tequila, she handled below-the-line advertising, activations and CRM. Some of the notable campaigns that Iea has worked on includes Bactidol 12-hour Sing-a-thon, Kraft Eden Operation Smilewich and Cream Silk Hair Sonata. More recently she worked at a leading media blocktimer. 

Jos Ortega, Chariman and CEO of Havas Media Group Ortega said: “Iea will play a key role as we grow the Arena brand in the Philippines. Her strong background on integrated solutions is a perfect fit to our ambitions in that space.”

Commenting on her appointment, Iea said: “It's quite exciting to work in an environment that lives and breathes integration across all disciplines. Arena is set up to orchestrate an integrated approach to developing projects and campaigns and I look forward to this challenge.”