Aprais and Murphy Cobb Associates Announce New Strategic Partnership

Business relationship experts Aprais and production specialists Murphy Cobb Associates (MCA), both globally recognised as leaders in their fields, have today announced a new strategic partnership to offer clients an integrated approach from agency brief to execution in the marketplace.

Aprais are the leading client-agency relationship evaluation consultancy worldwide. Through a regular process of two-way evaluations client-agency teams can improve relationships and performance, and help avoid lengthy and costly pitch processes.

Murphy Cobb Associates are leaders in production investment and strategy consulting, helping clients to create outstanding marketing campaigns at best value through subject-matter experts, powerful intelligence, an innovative tech toolbox and robust global benchmarks.

The partnership will identify and fill any gaps in offering to new and existing clients, both client and agency-side, through collaboration and a fair and objective approach.

Keeley Lane, business director at Aprais, said: "We are excited to continue to expand our global network and offer our relationship with MCA to our partners.

"It has been evident from the outset that there are many similarities in our approaches. We are both agile companies that operate sustainably and we have always been aware of the need to pull resources and knowledge together, by way of collaborating with like-minded partners to provide the best holistic offerings.

"Our values and approach to supporting and partnering with our clients, be they brands or agencies, are the same."

Cath Cimei, chief opportunities officer of MCA added: ‘We believe our clients can always do better – creatively, operationally and financially – and it’s our constant innovation that empowers them. Whether we are finding high quality, low-cost locations and partners, developing new technology, or establishing more efficient production models, we present a unique combination of creative thought and commercial thinking.

"Agency relationships form a key part of the relentless pursuit of developing the best creative in the most efficient and beneficial way for our clients. With the combined forces our companies, we believe we help brands become even stronger to provide a future-proofed solution in the landscape of our industry."