Peach
dlmdd
Wake The Town
Gear Seven/Arc Studios/Shift
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Apple's AirPods Pro Spot Will Have You Jumping Along to the Beat

954

ADD TO COLLECTION

Imperial Woodpecker's Sam Brown directs a never-ending game of double dutch

Apple's AirPods Pro Spot Will Have You Jumping Along to the Beat

Apple has launched a new spot directed by Sam Brown through Imperial Woodpecker, 'Jump'. 'Fallin Apart' by Australian artist, Young Franco, featuring Pell & Denzel Curry, provides the soundtrack to the film.

In the ad, we are instantly transported to a world that appears like a giant playground. A man puts in his AirPods Pro and starts jumping through his neighbourhood, in a never-ending game of double dutch. The people he meets along the way turn an array of objects into jump ropes and the game continues as he goes on his journey. 


The film highlights AirPods Pro features including Active Noise Cancellation - enabling you to cancel out external noise and immerse yourself in your music— and All-Day Fit—we see the hero of the film move freely through the city and all obstacles he faces, without worry thanks to the superior custom fit of the AirPods Pro. 

The campaign extends into social with a Snapchat AR filter, one of the first to use Snap’s new full-body tracking technology, with segmentation. The technology allows the user to play with a virtual jump rope that can move in-front of and behind the user. Continuing in an effort to make the internet jump, a TikTok hashtag challenge encourages the community to participate and create something unique themselves. 

CREDITS

Agency / Creative
Production
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Choreography

TBWA\ Media Arts Lab Los Angeles, Mon, 15 Mar 2021 17:16:34 GMT