Apple TV Turns the GOAT Pink for Lionel Messi's Inter Miami Debut

Apple TV introduces the pink goat to celebrate the world’s best football player wearing the pink jersey of Inter Miami. 

Apple TV welcomes Lionel Messi’s arrival to the club but turning its iconic goat emoji pink for a unique OOH billboard. The billboard launches in time for Messi’s first match for Inter Miami in the League’s Cup versus Cruz Azul.

The billboard is located in the heart of downtown Miami and reads a simple yet special message to fans “[Pink goat emoji], now on TV.”

In February, Apple and Major League Soccer launched its 10-year partnership of MLS Season Pass. MLS Season Pass is a subscription service to fans in over 100 countries and regions that features every live MLS regular-season match, the entire playoffs, and the Leagues Cup.

All matches will be available on billions of devices through the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles.

Alongside its physical location, the billboard will appear on social from Apple TV and Inter Miami.