Apple TV and Major League Soccer Launch Custom Team Logos for 30th season

Apple TV’s MLS Season Pass is the exclusive destination to stream every Major League Soccer (MLS) match. This is bringing fans closer to the action than ever before. To celebrate the launch its 30th season, Apple TV, created in partnership with TBWA\Media Arts Lab,  is introducing a bold visual expression to reimagine the logo in collaboration with each club. The reimagination reflects the unique identity of all 30 teams. 

The custom designs bring together the iconic Apple TV mark with energy, heritage, and colour palettes of MLS. This creates a striking set of logos that connect each team’s DNA. From Inter Miami CF’s electric pink spotting star and zebra stripes to the Los Angeles Football Club's bold black and gold with wing-like embellishments, each iteration tells a story of passion and pride.

The exclusive designs will appear on team jerseys throughout the 2025 season.

The initiative is a testament to Apple TV’s commitment to MLS and plans to strengthen connections to the league and fans. Beyond the reimagined logos, Apple’s integration with MLS continues to expand across its ecosystem, with enhanced stadium locations on Apple Maps and custom team playlists on Apple Music. The season kicked off on February 22nd and will be streaming exclusively on MLS Season Pass via Apple TV, available across all platforms.