Apple Transforms Iconic New York Flagship into Giant Pink Gumball Machine

Apple’s New York 5th Avenue flagship store was filled to the brim with pink to celebrate iPhone 15 line up, including the return of the colour pink. 

In social media videos, a close up reflection in a street barricade reveals a user filming on the new pink iPhone 15. Captivating scenes unfold as they step away, revealing and abundance of massive pink gumballs spilling from the iconic glass entrance of the Apple store. A shot from inside the store sees gumballs tumbling down the stairwell, turning the store into a giant pink gumball machine.

The video was developed with Ian Padgham, a Californian digital artist living in France and founder of production company Origiful. 

The video will appear on Instagram, YouTube Shorts, TikTok, and X.