Apple Reveals How it Made an Entire Ad Using the iPad Pro in New BTS Film

In October 2018, Apple released the all-new iPad Pro which introduced the biggest changes to iPad since the device was first introduced in 2010. Boasting a range of new features from an all-screen design, Face ID, USB-C and a redesigned Apple Pencil, the latest iPad Pro has redefined traditional computing and productivity on-the-go.

Earlier this month Apple debuted a new digital campaign for the iPad Pro called 'A New Way', which features a series of five films that were made with an iPad Pro. Instead of just showing all that the iPad can do, Apple put the product to use, using the iPad to create the film series and illustrate the ease of using the device. Viewers saw the familiar things they would traditionally do on a computer, in a whole new way using iPad Pro, including creating a presentation, designing a physical space, going paperless, hosting a podcast and taking notes.

In the companion film, 'A New Way to Go Behind the Scenes', viewers will see how the iPad Pro was used to create the digital films including which apps were used in the process. The film shows how each step of production including content, filming, editing, animation, score and every aspect of the process was done on an iPad. While the 'A New Way' series of five digital films and the 'A New Way to Go Behind the Scenes' film will live on Apple’s YouTube channel, four unique shorter films will run in advertising on Twitter, Pinterest and YouTube pre-roll.