Apple Celebrates the Beauty and Culture of Dance around the World in Latest Global Campaign

Photographer: Tess Ayano 

Type of dance/description: Contemporary Ballet

Dance is a language that has the power to unite us all, across continents, cultures, and people. Apple has partnered with four photographers in New York, Brazil, India, and Ghana to celebrate the beauty and culture of dance around the world for the latest global ‘Shot on iPhone’ campaign. The campaign captures the colourful, energetic and multicultural movements of dance — all on the iPhone 14 Pro.

Type of dance/description: Flamenco

‘Dance, Shot on iPhone’ shows that no matter the expression or environment, the robust camera features of iPhone 14 Pro capture the movement and the feeling. From a ballet dancer mid-flight to the intricate details of Pan-Indian Fancy Dance costumes.

Type of dance/description: Ghoomar

This OOH campaign expresses the colourful, energetic, and multicultural dance movements. These include flamenco, vogue, ballet, Ghoomar, Capoeira, Takai, and Peacock Dance, and will appear across markets globally.

Tess Ayano, New York, said, “I was so impressed by the amount of detail it captures while it freezes motion. The iPhone 14 Pro beautifully captured every movement even when the dancers were jumping and twirling, and it never missed the details of the elegant silhouettes that the dancers were creating with their bodies.”

Photographer: Tess Ayano

Type of dance/description: Vogue

Type of dance/description: Peacock