APA Announces Call for Entries and New Categories for IDEAS Awards 2019
Returning for its fourth year, the IDEAS awards are back and bigger than ever. The interactive, digital, experiential and advertising showcase aims to celebrate the very best experimental and cutting-edge work being made by APA members in the world of commercial production and beyond.
The showcase will award the winners of all six categories at Picturehouse Central on 6th March as part of this year’s Future of Advertising event. The work will then go on to be seen at events around the world - promoting the skills and expertise of the APA members who work in these areas.
This year the APA have introduced two new awards categories, including ‘Tech for Good’ for work that demonstrates excellence in using technology in a creative campaign for a good cause, and also ‘Innovation’ for advertising that sets a new bar for interactive campaigns, communications and content.
The 2018 award categories are:
• Best Augmented Reality Experience
• Best Virtual Reality Experience
• Best Experiential Campaign/Branded Installation
• Tech for Good
• The BIG IDEA
Entry is £50 and only open to APA members, so don’t miss the chance to be a part of this showcase of the best in interactive work. The showcase is also a chance for you to have your work judged by some of the wider industry’s most knowledgeable and experienced people – not just in advertising but within the field of interactive technology as a whole.