ANZ Takes Over Tram Stops for Australian Open 2025

ANZ, in partnership with JCDecaux, have transformed the large-scale tram stops at Melbourne Park - the gateway to Rod Laver Arena – into a striking brand experience for the Australian Open. 

The takeover spans all twelve tram shelters with nine different themes, greeting fans with ANZ’s signature blue neon lighting, fully wrapped shelters, seat decals, and a 70-metre tennis court floor decal – the first of its kind. 

Sian Chadwick, general manager marketing, Australia ANZ, says, “We're bringing the ANZ Falcon® to life in a way that connects meaningfully with fans. Collaborating with Tennis Australia, we’ve created an engaging precinct experience that combines the excitement of the Australian Open with the security of ANZ Falcon®, always protecting against fraud. It’s a memorable way to leave a lasting impression on locals and visitors alike.” 

Kristian Muhllechner, Victorian sales director, JCDecaux, says, “This is a Melbourne-first for us. The precinct takeover serves up a winning combination of creativity and scale. It showcases the power a creative campaign can have and the role it plays in brands being seen and remembered. ANZ is acing the arrival experience with an immersive and memorable activation at this iconic event.”

The Yarra Trams stop location is the only commuter entry to the Australian Open serving as a crucial link between Melbourne’s vibrant streets and one of its most iconic events.

The campaign runs from 13th to 28th January.