Anthony Moore Has Taken Ownership of the Factory Group as Creative Chief and CEO

Anthony Moore (above)

Anthony Moore has taken ownership of the Factory Group as creative chief / CEO signalling a new era for creativity, talent and tech advancements.

Anthony is supported in this new era with Lou Allen leading as group managing director, Jon Clarke as executive creative director of Factory, and Siân Rogers as company director & music supervisor at SIREN. 

The team is committed to building for the future with a focus on ground-breaking projects for global brands, production companies and agencies that champions innovation across sound design, music, immersive experiences and sonic branding. 

Tapping into the rich heritage of the Factory Studios and SIREN brands, Anthony is aligning the businesses to offer clients and collaborators a more holistic range of audio and music solutions that are tailored to meet the dynamic challenges and needs of the modern creative industries. 

“The team and I have already started to shake things up as we start to build for the future with a focus on supporting our emerging new talent, exploring exciting business opportunities that push our brand into innovative new spaces whilst continuing to champion the importance of our craft in creating deeper connections for brands and storytellers alike." Said Anthony when asked about his vision for the future.

Anthony, as a founding partner of Factory Studios, is still deeply involved in hands-on sound design and creative direction across the business. With a plethora of industry awards and accolades to his name, Anthony is an expert in the craft of storytelling through sound and music. Career projects of note include an impressive body of work created for WK London and Honda, with films such as ‘Hands’, ‘Ignition’ and ‘The Other Side’. Anthony has also worked closely with Adam&EveDDB on every John Lewis Christmas campaign since the launch of the iconic ‘Long Wait’ back in 2011 through to 2022’s ‘The Beginner’.

In 2023, 4Creative & Channel 4 commissioned Anthony and his teams at Factory & SIREN to create a new sonic mnemonic and audio identity to herald the legendary channel’s fresh new look for life in the digital age. More recent work has seen Anthony designing the sound across new campaigns for Apple, EE, Coca Cola, JD Sports, Virgin Media, McDonalds and the BBC.

L-R: Anthony Moore, Siân Rogers, Lou Allen and Jon Clarke

Joining Anthony in this new chapter are Lou Allen as group managing director, Jon Clarke as executive creative director for Factory Studios, and Siân Rogers as company director and music supervisor of SIREN. This formidable team is committed to driving forward the Group’s commitment to innovation and excellence in sound and music production.

Lou Allen (above)

Lou Allen, the group managing director, is at the heart of the culture and business ethos that plays a crucial role in maintaining creative talent. This culture, marked by inclusivity, flexibility, and teamwork, is why many of the team choose to grow their careers with Factory & SIREN long-term. Lou also champions a partnership with The Young Arrows, an industry leading hub for nurturing emerging talent. She also has a special focus on bringing more women into the audio industry. Beyond talent, the group is serious about sustainability, asking everyone from staff to suppliers to live up to high environmental standards.

Jon Clarke (left) and Siân Rogers

As executive creative director of the award-winning sound design collective at Factory Studios, Jon Clarke has been instrumental in the Studios recent Film & TV successes as a supervising sound editor for the SXSW winning film ‘Raging Grace’ and the Rose d’Or winning Netflix special ‘A Whole Lifetime’ with Jamie Demetriou. Jon has overseen the recent facility tech and studio upgrades to ensure that Factory Studios stays at the forefront of the ever-evolving landscape of audio post-production.

“As industry leaders in creative sound design, it was important that we looked to upgrade our studios and technical offering with a view to the future, integrating the latest immersive formats into our workflows. Our studios have been given a complete overhaul with a view on designing an environment focussed on inspiring creativity for our sound designers and clients. Our award-winning sound design team now has six sound suites that can operate across all mixing formats from stereo to Dolby Atmos. Workflows have been optimised to enhance our creative solutions in session and the Studios have never felt better in terms of our overall offering and ability to immerse clients in our craft.”

Siân Rogers heads up the industry leading music supervision and composition company SIREN. Her growing team has diversified to include experiential and long form projects to compliment the company’s award-winning advertising work. She has built a highly regarded team that works closely with top brands, agencies and filmmakers.

Siân said, “At SIREN we put people at the core of all our work; we work hard as a team to champion new composers, support artists and pride ourselves on treating everyone; talent, clients and team with respect. We encourage close collaboration and transparency through the creative process.”

Anthony’s commitment to innovation and excellence across the Factory Group is testament to the hard work and commitment of his team to continually set the creative bar for sound and music. The refreshed outlook for the future set’s the collective up for continued development and success as creative leaders in the audio post sector.