Anthony DeCarolis Joins Saatchi NY as ECD

Con Williamson, Chief Creative Officer of Saatchi & Saatchi New York, announces that Anthony DeCarolis is joining the Agency as Executive Creative Director (ECD).   He will be partnered with ECD Justin Ebert and work across a broad range of assignments, including Saatchi NY’s newest client addition:  Charter Communications.  DeCarolis was most recently a Creative Director at Goodby, Silverstein & Partners. 

Williamson notes: "We're thrilled! Anthony is ace and he’ll be a great addition to our Creative ranks.”

DeCarolis comments: “What attracted me most to Saatchi & Saatchi NY was the people. I jumped at the opportunity to work with this team of incredibly smart, talented and positive individuals."

As a creative director at Goodby, Silverstein & Partners, Anthony managed the Frito-Lay group, launching integrated campaigns for Doritos and Cheetos. He also helped lead other high-profile accounts such as TD Ameritrade and Nickelodeon.

Before heading to GS&P, Anthony spent three years as an associate creative director at TBWA/Chiat/Day NY where he created global, award-winning work for Jameson Irish Whiskey, Skittles, Starburst, McDonald’s and Pepsi. His Pepsi “Refresh” anthem spot ran during the Super Bowl and launched the Pepsi Refresh Project.

Anthony also worked at TAXI New York and David & Goliath, Where he produced integrated campaigns for KIA Motors, Bacardi, Versus Sports Network and the National Hockey League.

He began his advertising career at DEVITO/VERDI New York, where he created the groundbreaking National Thoroughbred Racing Association radio campaign. Running from 2002 to 2010, the campaign won most major awards, including the Radio Mercury Grand Prize and the first ever Cannes Gold Lion for radio.

Anthony graduated from the School of Visual Arts in New York City with a B.F.A. in Graphic Design and Advertising.