Anne-Laure Brunner and Guillaume Espinet Become Vice Presidents at BETC

BETC announces the promotion of two great talents, Anne-Laure Brunner and Guillaume Espinet, to vice presidents of the agency. Anne-Laure and Guillaume have both played a key role in BETC's development, especially while leading international clients.

Bertille Toledano and Stéphane Xiberras, presidents of BETC, commented, “Anne-Laure and Guillaume are emblematic of BETC's world-class agency positioning. They are both focused on the agency's international development, with a commitment to the quality of the creative product, as well as to talent management. It's a duo that represents what makes BETC so strong.”

Anne-Laure Brunner, already in charge of Disneyland Paris and La Roche-Posay, takes over the Danone International account, while Guillaume Espinet is in charge of the Saudi Tourism, Michelin and Riyadh Air accounts.

Graduating from ESCP, Anne-Laure Brunner began her career at TBWA/Paris in 2005. She initially worked as an account executive on brands including AIDES, Amnesty International and Cetelem, before taking charge of the agency's new business department. In 2012, she joined TBWA\Worldwide in the United States, where she piloted strategic issues for the group under the direct supervision of the global CEO. She continued her New York adventure in 2015 at TBWA\Chiat\Day as group account director on the McDonald's global budget, among others. She then joined BETC in 2016 as global brand director, where she managed the agency's international clients, including Disneyland Paris and La Roche-Posay (L'Oréal). In 2024, she was appointed vice President and took the direction of the Danone Global account (evian, Activia, Actimel, YoPro, Danone...), BETC's biggest account. Some of the high-profile campaigns Anne-Laure has worked on include: The Little Duck - Disneyland Paris, The Mountain of Youth - evian, Beyond Skin - La Roche Posay.

A graduate of HEC Paris, Guillaume Espinet began his career at BETC in 2005, working on the Crédit Agricole account after an initial advertising internship with Publicis Conseil on Renault. In 2010, he spent a year at Havas New York, working on the Reckitt client. Back at BETC, he moved to the CANAL+ account, orchestrating the evolution of the TV channel into a content platform, as well as the merger between CANAL+ and CanalSat. During this decade, he oversaw numerous successful advertising campaigns (The Bear, Le Formulaire Interactif, Les Codes). From 2019, he will be in charge of the agency's international development, managing global accounts such as Michelin, Cisco and Meta. He is also in charge of BETC's expansion in the Middle East, with the launch of Saudi Tourism and soon to be released the brand campaign for the new airline Riyadh Air, which will operate its first commercial flights in 2025. A pure BETC agency product, Guillaume has collaborated on the organisation of the commercial and production departments.