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Angel Soft Celebrates Love of Step Families in Touching New Spot

Deutsch, 7 months, 2 weeks ago

American toilet paper brand teams with Deutsch for campaign celebrating different kinds of families

Angel Soft Celebrates Love of Step Families in Touching New Spot

In 2015, the Angel Soft brand introduced its new tagline and campaign, 'Be Soft. Be Strong.' which celebrates the stories of softness and strength of all kinds of families. The brand is continuing the momentum of this campaign with its third installment, the 'Related by Love' video, which shares the stories of stepfamilies and sheds light on a different kind of love that can be shared by many families on Valentine¹s Day. The video shares the unexpected story of stepparents and how they've risen to the occasion and handled life's challenges.


Brand: Aviral Singh (Director, Brand Building)

Brand Manager: Jeannie Chacko, Brian Harrison (Assoc)

Chief Marketing Officer: Douwe Bergsma

General Manager: Vivek Joshi (Senior VP)

Marketing & Engagement Director: Shari Neumann (Sr)

Senior Brand Manager : Todd Wingfield

Senior Director: Joe Stempien

Creative Agency

Chief Creative Officer: Pete Favat

Creative Director: Melissa Langston-Wood, Jamie Levey (Assoc)

Executive Creative Director: Karen Costello

Planner: Daniel Spadaro (Account)

Strategist: Janet Shih (Digital)

Account Director: Lauren Pollare

Group Account Director: Steve Sanders, Rachel Nairn

Music Supervisor: Eryk Rich, Dave Rocco (Music Director)

Creative Agency: Deutsch

Planning Director: Kelsey Hodgkin (Group, SVP)

Chief Digital Officer: Winston Binch

Account Executive: Bianca Brittain (Assist)

Director of Integrated Production: Vic Palumbo

Integrated Producer: Rachel Seitel (Executive), Tom Meloth, Justin Polk (Assoc)

Planning Director: Kelsey Hodgkin (Group, SVP)

Music and Sound

Audio Post Production: Steelhead

Song: Metamorphosis by Danilo Stankovic


Edit Company: Steelhead

Editor: Ian Paxton

Executive Producer: Ted Markovic

Producer: Jim Brattin (Assoc)

Post Production / VFX

Colourist: Dave Hussey (Sr)

Executive Producer: Ashley McKim

Post Production House: Company 3

Senior Producer: Liza Kerlin

Production Company

Director: Eric Kaufman

Executive Producer: Ted Markovic

Line Producer: Sean Cooley

Producer: Jim Brattin (Assoc)

Production Company: Steelhead

Genre: Dialogue , Storytelling