Andy Murray Helps Callaway Celebrate the Return of Golf Season
Callaway Golf Europe, the iconic golf brand, has unveiled a new film to mark the weekend the clocks go back and the joy it brings to golfers looking forward to spring weather.
Narrated by tennis legend, keen golfer and recently-announced Callaway ambasssador Andy Murray, the film humorously captures the frustrations of being stuck indoors during the wet and cold winter months while itching to get back onto the fairways.
To bring the film to life, Callaway used a number of famous faces, including ForeBrothers (Patrick, Ronan and Declan Moloney), Inci Mehmet, Trey Niven, and George Blackshaw, who all embodied the shared desire for longer days, better weather, and the perfect conditions to finally get back on the course.
They are joined on screen by two-time Major winner and Olympic Gold Medallist, Xander Schauffele, who is inducing envy from the Europeans as he enjoys golf in sunnier climes.
Chris Gregg, marketing director, Callaway Golf Europe, said, “With Get Sprung, we wanted to acknowledge golfers’ frustrations at bad weather, muddy courses and waterlogged greens, and the anticipation that builds as the days grow longer and you finally have the golf season in front of you. This is a tribute to golfers across Europe who have been eagerly awaiting the clocks going forward, meaning the return of post-work 9 holes, short-sleeved rounds, and those crisp 7am tee times with friends.”
Get Sprung will be hosted across all of Callaway Golf Europe’s social and digital channels. It was created in collaboration with Callaway Golf Europe’s agency MSQ Sport + Entertainment with creative and production by Homeground. Further content will feature behind-the-scenes footage that offers viewers an exclusive look at the high-level production behind Get Sprung. There will also be a competition on the @CallawayGolfEU Instagram channel, giving followers the chance to win a season starter pack, including Callaway Chrome Tour Golf Balls, Tour Authentic Gloves, and a round of golf on the Old Course at St Andrews, Links Trust.
