Andrew Traines joins The Sweet Shop

The Sweet Shop is delighted to announce that Andrew Traines will helm the US operations as Managing Director.

 

Andy has executive produced for high caliber directors the likes of David Fincher, David Kellogg, Mark Romanek, Andrew Douglas, David Slade, Malcom Venville and Garth Davis. His ability to nurture talent, facilitate and build teams landed him the role as executive producer at Propaganda, co-head for the commercial division at Anonymous where he initiated V3, Anonymous’s integrated media division, along with establishing internationally based production company BRW USA.     

 

This move to The Sweet Shop heralds a new and exciting chapter, as he explains, “The Sweet Shop offers a supremely talented roster, global support unlike any other company with whom I’ve been associated and an enthusiasm for great work and service that is downright contagious. My main challenge is to grow their presence in the U.S. and with the help of Executive Producer Tracy Mays, market the current excellent global roster adding to it top U.S. talent that are up to the level we expect.” 

 

CEO/Managing Partner Paul Prince sees Andy’s as a vital asset for The Sweet Shop USA. As he says, “Andy is a hugely respected man, a consummate professional who brings a wealth of experience, integrity and leadership. Andy shares The Sweet Shop’s philosophy and values, a commitment to creativity, craft and humanity.”