Andrew Scott Reviews Short Films for Irish Whiskey Brand Redbreast

BAFTA-winning actor Andrew Scott takes centre stage in a campaign for Irish whiskey Redbreast.

'Quite The Find' is a part of a global campaign by the Pernod Ricard brand to promote its new platform Redbreast Hidden, which celebrates the thrill of finding undiscovered gems.

The ads feature Fleabag star Scott reviewing his favourite five picks from a short film competition at the SXSW festival, held in Austin Texas.

The videos, produced by tech-powered production company Untold Fable in partnership with Pernod Ricard’s in-house agency The Mix Dublin, shows Scott in a cinema with the films being projected behind him to create a cinematic feel to the content. The collaboration is designed to illuminate the shared values of authenticity and craftsmanship that drive both exceptional filmmaking and fine whiskey production.

To further engage audiences, the campaign includes social-first content that offers a more relaxed and candid look at Andrew. These snippets capture him answering rapid-fire questions on topics ranging from his love of cinema and acting journey to his thoughts on Redbreast whiskey.

The ad campaign was created on a one-day shoot in New York. Untold Fable used a stripped back studio approach to film the ad, with two projectors set up behind Scott to play the short films. The social content was shot in front of a colourama to give it a more social-first vibe.

Untold Fable’s Ben Londesbrough, who was the senior producer on the campaign, said, “We kept things stripped back on set in New York, using a small local crew to create an intimate feel on set. We leaned on projection experts for our cinema projection aesthetic, in order to achieve that sense of Andrew being enveloped in the films. It was a minimal but highly technical approach that led to a refined, cinematic look.”

Ville Korpela, lead multimedia and art director at The Mix Dublin, said, "Our vision for this campaign collaboration with Redbreast, Andrew Scott and SXSW all relied on following a common thread that united all three. That is the universal recognition and respect held for the art of making films. The canvas we wanted to create relied on showing any element that came into contact with these short films to be fully engrossed and physically enveloped in those worlds."

The content was launched at the SXSW festival, with the videos of Andrew being played throughout the event. Andrew also announced the winner of the competition during the festival, held last month.