Andrew Kay Joins TBWA\Media Arts Lab as Managing Director, EMEA

TBWA\Media Arts Lab, Apple's bespoke global creative agency, announced today that Andrew Kay has joined the agency as managing director, EMEA, based in London. Andrew will report to Media Arts Lab's Global CEO, Katrien De Bauw.

As managing director Media Arts Lab EMEA, Andrew will lead Media Arts Lab's business in Europe and the Middle East in serving Apple. He will actively align the client's regional business objectives with the agency's strategic planning, account, and creative services.

“I am delighted to have Andy on board to lead the European, Middle East and Turkey region for Media Arts Lab,” said global CEO, Katrien De Bauw. “He has been part of exceptional work his entire career and we look forward to him bringing his leadership to create the most culturally impactful work for the region.”

"Apple is one of the world's most iconic and creative companies. Joining Media Arts Lab and leading its regional partnership with Apple is a career-defining opportunity", commented Andrew Kay. "I am so excited for this challenge and thrilled to be working with the team at Apple and Media Arts Lab to continue to push the boundaries of innovation and creativity. " 

Andrew joins Media Arts Lab with a deep resume of experience, having served in leadership roles at BBH, Wieden+Kennedy, London and Amsterdam, BETC, and Mother. Andrew's resume includes positions as managing partner, head of account services, and managing director. He has also served as the agency lead on major global accounts, including Nike, Coca-Cola, KFC, BT, and Tesco.

This news comes after a series of key hires and promotions across Media Arts Lab's global offices. The agency recently announced the promotion of Jonathan George to executive creative director in India, and Lucia Orlandi to executive creative director in Los Angeles. The agency also brought on Jake Donaghey as general manager of ANZ.