Andrew Garfield Uses Wild Metaphors to Explain What Having Sky TV Feels Like

‘That Sky Feeling’ is a brand new 360 campaign platform for Sky TV starring Andrew Garfield designed to drive reappraisal for the brand, whilst marking the start of a new chapter of Believe in Better for Sky:

Believe in better has always been the driving philosophy for the team at Sky, who believe the entertainment experience can, and should, be better 

Sky believes in making the whole entertainment experience better, whether that’s making world class TV, bringing together all your apps in one place, or making it easy to find the TV you love with just your voice.

Better is in the detail, the intangible, in the sum of that whole elevated experience Sky offers, but sometimes it’s not enough to simply try and explain better, the team at Sky have to make people feel it.

That Sky Feeling dramatises the transformational joyous feeling of having Sky TV and experiencing some of the most innovative features. 

This campaign is the first for what the Sky team envisage to be a new long-term platform for Sky TV.