Andrew Dougan Joins Geometry Global UK as Head of Experiential and Growth
Geometry Global UK continues to grow a world class team of talent with the arrival of Andy Dougan as Head of Experiential and Growth. He joins on 27 June from leading brand experience agency ENERGY where he was formerly Managing Director.
To further fuel Geometry’s mission to inspire people to buy well, UK CEO Sarah Todd has briefed Andy to deliver distinctive, engaging and motivating experiences wherever it makes sense on the purchase decision journey. That includes physical branded environments, retail, and via relevant partnerships.
Sarah Todd, CEO Geometry Global UK explains, “It’s a fact that brand experiences are playing a growing role in inspiring engagement and selection, and Andy will bring us experiential magic across the customer journey, including shopper marketing, retail and store design. His incredible multi-market experience will help us to help our clients identify how to win and deliver inspiring experiences across borders, convert people, and, create contagious excitement that gets talks about far and wide.”
Andy has led experiential across some of the world’s leading brands including: Shell, Debenhams, Vodafone, Walt Disney, BMW, LVMH, Jumeirah, Emirates Airlines, PepsiCo, Microsoft, Xbox, Andy joins us on 27 June.
Sarah Todd added, “Andy has an outstanding ability to deliver business growth for his clients, and has a real gift for innovation and collaboration. And as all of us who have worked with him before know, his high energy and charm are absolutely infectious. It’s great to be working with him again.”
Sarah Todd and Andy Dougan worked together at G2, which merged with OgilvyOne and JWTAction in 2013 to form Geometry Global.
Andrew Dougan commented that at a time when experiential is recognised for its strategic potential and tangible ROI, he was excited to return to the Geometry family to help enrich and grow brand experiences and nurture new capabilities around brand activation.
Andy’s arrival follows the recent appointment of former HeyHuman Operations Director Steve Cooper as Head of Creative Services, Geometry Global UK.