Anchor's Joyous New Campaign is a Buttery Visual Treat

BlinkInk director Joseph Mann's latest project sees him teaming up with Engine for the new Anchor campaign. 'Butter the Food. Butter the Mood' blends live action with puppetry, stop motion and VFX to create playful scenes of Anchor butter-induced satisfaction. 

Joseph Mann's directing style shines through in this campaign with his trademark use of humour, warmth and depiction of charming characters.  

The fully integrated campaign for Anchor includes a 30-second second TV ad, a 40-second cinema ad and a selection of bespoke social media shorts.