Ancestry Illuminates Links Between Family History and Present Day with Thought-Provoking Spot

Ancestry, the global leader in family history, has teamed up with Accenture Song for a new TV spot. 

The :30 TV spot and the film creative is designed to spark viewers’ curiosity about all the ways their family history can illuminate their lives in the present day. A series of thought-provoking questions, paired with stunning imagery of people and family, speak to resilience, hope, the courage to persevere, and the strength to rebuild from setbacks.

“We are excited to partner with Accenture Song, a leader in business-building marketing approach with the right balance of strategic and innovative thinking. Together, we are launching a bold new campaign that is so true to our style of cultural storytelling while delivering on our Ancestry promise—helping people discover, preserve, and share their family history—while redefining how we inspire personal journeys of discovery.” said Attica Alexis Jaques, SVP and GM of US marketing at Ancestry.

“We couldn’t be more excited about our new partnership with the Ancestry team. Accenture Song is uniquely positioned with our middle-first marketing approach that brings together customer data signals, creativity and technology, to deliver a more personalised approach that will help build the Ancestry brand.” said Sean Lackey, managing director at Accenture Song.