Accenture Song Boosts Australian Media Leadership With Nick Thomas

Accenture Song has announced the appointment of Nick Thomas as principal director, commercial investment and operations, bolstering the agency’s media leadership team led by Melissa Fein, Sam Geer, and Chris Colter.

In the newly created role, Nick will spearhead Accenture Song’s media investment strategy and commercial operations. He will oversee all media trading, media operations and the evolution of the agency’s media technology infrastructure in ANZ, with a focus on driving innovation, efficiency, and scalability across the business.

Nick brings more than 15 years of senior leadership experience shaping Australia’s media and advertising landscape. Most recently, he led the national sales team for Amazon Ads ANZ, overseeing one of the world’s most influential advertising platforms.

His career spans media trading, planning, buying, and commercial leadership, with a track record of helping some of the world’s biggest brands – across banking, automotive, government, pharma, QSR, FMCG, and entertainment – to solve complex challenges, scale impact, and deliver measurable growth.

Nick said, “Accenture Song’s media services team is redefining what this capability looks like in the age of AI. I’m excited to join a team with such bold ambition, exceptional talent, and a clear mission to create transformative outcomes for clients.”

Melissa said, “Nick is a powerhouse in the Australian media industry – a leader with the strategic vision, commercial acumen, and ability to energise teams, which will be pivotal as we accelerate the growth of Accenture Song’s media capabilities.

“A passionate advocate for the intersection of data, technology, and creativity, his expertise in investment, commercial strategy, and technology transformation will be a huge asset to our clients and our people.”