AnalogFolk Shines at the Asia eCommerce Awards

Digital creative agency AnalogFolk was awarded two Gold awards at the Asia E-Commerce Awards for their work on Nike Plus Membership. The gala dinner was held on October 23rd at the Mira Hotel honouring the very best of e-tailers, innovators and campaigns that the e-commerce industry has to offer in Hong Kong, Macau and Mainland China.

The winning work for Nike is based around a locally-relevant online platform for Nike.hk, centred around four main benefits that are all tailored to the members shopping behaviour and interests: Member-only products, coveted experiences, exclusive rewards, and Nike experts. They aimed to connect on a personal level with local athletes whilst reflecting the spirit of Hong Kong. The online experience was created to ensure offline and retail still played a pivotal role. The result is an O2O experience where mobile wallet and geo targeting bridge the gap between offline shopping, retail and Nike membership offerings online.

Commenting on the wins, Harry Llufrio, executive creative director partner, AnalogFolk Asia said, “Being recognised by the best in our industry for our creative flair and detail of work is truly the icing on the cake for an overall great experience - an online-to-offline experience, a first for Nike in Hong Kong. Hats off to our amazing Nike and AnalogFolk team who delivered this amazing experience. One team, one dream.”