AnalogFolk Names Dixi Song as Asia Strategy Director

AnalogFolk has announced the appointment of Dixi Song as its new strategy director for Asia tasked with bolstering the agency’s full-service offering.

Chris Ryan, managing director and partner AnalogFolk Asia said: “360 customer experience planning is in increasing demand from our clients and Dixi brings that expertise to our team in Asia. She is fanatical about using data to help brands to become customer-first. She is an exciting new talent for us, not only adding another dimension to our team, but also bringing a lot of energy to our culture."

Song said: “As we look forward to life beyond the pandemic, we see clients placing increasing emphasis on digital transformation and positive societal impact. AnalogFolk’s strong digital pedigree and its global ambition to be an agency of change was a key reason for my interest in working with them. I'm really excited to use my experience to build on our capability in Asia and to guide client strategy in this era of rapid change”.

Song joins AnalogFolk from Publicis Groupe where she was senior strategist and has worked on and led the strategy on a wide range of clients including Cathay Pacific, Expedia, Lionsgate, Lincoln, Nutrilite, Beiersdorf, McDonald’s and Under Armour. She also has extensive experience and expertise in the financial services sector, including supporting the Asia Wealth business for HSBC.