ANA Crowns 2024 Multicultural Excellence Awards Winners

The Association of National Advertisers (ANA) announced the recipients of its esteemed ANA Multicultural Excellence Awards, which featured 17 award categories, including the Best in Show honour.  

Doritos, in partnership with Goodby Silverstein & Partners, won the Best in Show award for its standout campaign 'Dina & Mita.' The awards gala, held during the ANA Multicultural Marketing & Diversity Conference in Las Vegas, celebrated leading brands such as McDonald’s, Lexus, Dove and many others for their innovative and impactful multicultural marketing efforts.

This year, ANA introduced the DEIB Excellence category, awarding the Texas Children’s Health Plan in partnership with DLG Research the grand prize. Cadillac in partnership with Jack Morton Worldwide and Kia America in partnership with Inspire Agency also earned accolades in this new category. The DEIB Excellence category spotlights the companies and brands that exemplify a genuine commitment to aligning their organisational culture with tangible actions, ensuring that their DEIB values aren't just statements on paper, but are lived out daily within the workplace and marketplace.

“For more than two decades, the ANA has honoured the brands and companies that have shown exemplary care and dedication to multicultural diversity and representation in their work,” said Bob Liodice, CEO, ANA. “We’re continuing this tradition while also adding a new category to highlight DEIB excellence, further recognising the important work going into inclusion in today’s marketing landscape.”

McDonald's emerged as the most awarded client-side marketer, achieving the most wins overall (eight) and the most Grand Prize awards (three). The brand’s Grand Prize victories were earned across the Asian, Experiential Marketing, and Small Budget categories, honouring its standout campaigns: 'Sweet Connections AI,' 'McDonald’s Immersive Dining Experience,' and the 'Sauces Campaign.' On the agency side, IPG's IW Group mirrored this success with the most wins overall (eight) and the most Grand Prize-level awards (three). Additionally, IPG led as the holding company with the most total wins, amassing an impressive 18 victories across various categories.

The awards competition involved a rigorous three-round judging process:

• Main Round: More than 300 agency and client-side multicultural marketing leaders participated on the main round jury.
• Category Winners: The Grand Jury reviewed the top submissions in each category based on the scoring results coming out of the Main Round. The jury determines the awarding of Category Grand Prize Winner and the Category Winners in each category.
• Best In Show: The jury is also tasked with selecting the single piece of work that represents the highest standards of strategic and creative excellence in multicultural, inclusive marketing – the ANA Multicultural Excellence Best in Show Award.  The jury reviews the top ten scoring Grand Prize Category winners to determine the year’s Best in Show Award winner.

Since 2001, the ANA Multicultural Excellence Awards offer the ultimate opportunity to showcase work that makes a difference and celebrate the teams that are raising the bar and defining multicultural and inclusive marketing excellence for our industry. The complete list of winners in the 2024 ANA Multicultural Excellence Awards competition, including category winners, can be accessed here.