ANA Celebrates Trailblazers at Inaugural MarTech Awards

The marketing technology landscape has new champions as the Association of National Advertisers (ANA) unveiled winners of its first-ever Marketing Technology Innovator Awards. The prestigious recognition celebrates breakthrough achievements in leveraging technology, data, and artificial intelligence to elevate marketing campaigns and drive operational excellence. The honours spotlight remarkable contributions from visionaries across client-side marketers (CSM) and marketing solution providers (MSP).

Winners took centre stage during the 2025 ANA AI and Technology for Marketers Conference in Austin, Texas. Four categories received Gold and Silver distinctions, showcasing exceptional leadership in marketing technology implementation and innovation.

Visionaries Recognised for Individual Excellence

In the individual categories, Louise Cotterill, senior director of insight and intelligence at Kellanova, claimed the Gold distinction in the CSM category, while Deepak Madhavan, chief architect at Mattel, earned Silver recognition for his transformative contributions.
On the MSP front, Shirofune Founder and CEO Mitsunaga Kikuchi secured the Gold honour, with Trinadha Kandi, MarTech Transformation Leader at Deloitte Digital, receiving the Silver accolade.

Teams Revolutionising the MarTech Landscape

Dell Technologies' AdTech Team emerged as the Gold standard in the Team CSM category, with the NFL MarTech Team earning well-deserved Silver recognition.

The Brandtech Group's Gen AI Team demonstrated exceptional innovation, claiming Gold in the Team MSP category, while the Later Product Team secured the Silver distinction.
Setting New Industry Benchmarks

"The winners of our inaugural MarTech Awards have shown remarkable skill in applying technology to marketing challenges," said Michael Donnelly, EVP of AI, marketing technology and marketing futures, Association of National Advertisers. "These individuals and teams have demonstrated clear vision, practical expertise, and strong business results. Their work makes a real difference for their organisations and helps set a high standard for others in marketing."