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An AI Trained on Nike Ads Wrote This Spoof: Legend That Thing

22/11/2019
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Creative Jean-Baptiste Le Divelec and friends taught a neural network to write Nike ads and this is the result
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As AI continues to make headlines by automating anything from warehouses to calls centres, creative professionals find solace in the claim that the technology will never be smart enough to be a truly original thinker. 

Jean-Baptiste Le Divelec, creative copywriter at Fred&Farid Shanghai, has always been fascinated by neural networks and deep learning, so with some friends he fed a neural network a decade’s worth of Nike commercials to see if it could write something original and inspiring. 

The result — which JB named ‘AI and Kennedy’ — is a erratic journey of motivation bordering on the unintelligible. “But between these absurd funny lines, I observed, with a chill, a touch of genius,” says JB.

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Agency / Creative