• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

An AI Trained on Nike Ads Wrote This Spoof: Legend That Thing

lbbonline.com, Fri, Nov 22, 2019

Creative Jean-Baptiste Le Divelec and friends taught a neural network to write Nike ads and this is the result

An AI Trained on Nike Ads Wrote This Spoof: Legend That Thing

As AI continues to make headlines by automating anything from warehouses to calls centres, creative professionals find solace in the claim that the technology will never be smart enough to be a truly original thinker. 

Jean-Baptiste Le Divelec, creative copywriter at Fred&Farid Shanghai, has always been fascinated by neural networks and deep learning, so with some friends he fed a neural network a decade’s worth of Nike commercials to see if it could write something original and inspiring. 

The result — which JB named ‘AI and Kennedy’ — is a erratic journey of motivation bordering on the unintelligible. “But between these absurd funny lines, I observed, with a chill, a touch of genius,” says JB.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.