AMP Agency Named PR Agency of Record for Nature's Bakery

AMP Agency, a full-service marketing firm based in Boston with teams in New York, Seattle, San Francisco and Los Angeles, has been named public relations agency of record by Nature’s Bakery. This partnership marks a significant step forward for both AMP’s PR team and Nature’s Bakery, as they join forces to increase overall awareness of the soft-baked snack brand and its delicious line up of Fig Bars (available in Whole Wheat and Gluten Free varieties), Oatmeal Crumble Bars, Organic Baked-Ins and more.

“We are thrilled to be working with AMP Agency to expand our presence within the snack bar category and find new, exciting and meaningful ways to connect with consumers,” said Vilma Livas, chief marketing officer at Nature’s Bakery. “AMP’s expertise in creative storytelling coupled with their ability to deliver results make them the perfect partner for us at this next phase of growth for our brand.”

“AMP Agency is honoured to be working with Nature’s Bakery, a brand committed to providing better-for-you snacking solutions for families on-the-go, friends hitting their local trailhead and individuals looking to satisfy a mid-day craving,” said Doug Grumet, general manager, AMP Agency. “We look forward to getting to work and leveraging our expertise to amplify the activities, launches and product stories surrounding Nature’s Bakery and why they should be on everyone’s shopping list.”

AMP Agency will be providing a full range of public relations services to Nature’s Bakery, including media relations, strategic partnership management, thought leadership and contributed content development and product launch support.