IN this spot created by TBWA\NEBOKO , five participants are hypnotised in order to learn what its like to be a Syrian Refugee
The latest campaign from Amnesty International and TBWA\NEBOKO is out. A powerful film shining a light on the dangerous journeys refugees are forced to make on a daily basis, together Amnesty and TBWA have launched “Through the eyes of a refugee.”
The film documents an extraordinary project in which five people from the Netherlands and Belgium were brought into a state of hypnosis to gain deeper insight into the journey of a Syrian refugee.
TBWA\NEBOKO CCO Darre van Dijk says "For those who have never experienced the pain and horror of fleeing a dangerous, war torn country, it is difficult to identify with the refugees who have had to endure these awful circumstances. By taking this different approach in the way we tell refugees' stories, we are able to feel the tension and pain on a deeper level, ultimately increasing awareness and a better understanding of their situation."