American Family Insurance Pays Tribute to Baseball's Derek 'The Captain' Jeter

ESPN is currently airing a new seven-part documentary series, 'The Captain,' providing a portrait of Derek Jeter’s life and career on and off the baseball field. American Family Insurance is one of the associate sponsors of the documentary. 

As part of its sponsorship, American Family is airing a series of commemorative spots that depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dreams. The campaign is called 'Grati2ude' and, as Jeter remarks at the end of each film, 'With the right support, any dream is possible.'  

The films were created by American Family’s multicultural agency, Elite Media, in collaboration with ESPN’s Creative Works. According to Elite Media president Chris Crawford, “The custom content authentically complements the documentary. The footage feels like a flashback, as though we’ve gone back in time with Derek as he celebrates those who protected his possibility. We’re excited to allow this glimpse inside the heart of a fearless dreamer–and the village who made it all possible.”

Since 2016, American Family has partnered with Derek Jeter, with Jeter serving as a brand ambassador in his commitment to protecting the pursuit of dreams and empowering the community. As Sherina Smith, chief marketing officer of American Family Insurance has said, “We hope our ongoing partnership with Derek Jeter will continue to serve as a testament to the fact that with the right support, any dream is possible. His commitment to giving back to the community and supporting the next generation of dreamers is an inspiring story to all."