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American Family Insurance Pays Tribute to Baseball's Derek 'The Captain' Jeter

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Commemorative campaign from Elite Media salutes Derek Jeter with 'Grati2ude'

American Family Insurance Pays Tribute to Baseball's Derek 'The Captain' Jeter

ESPN is currently airing a new seven-part documentary series, 'The Captain,' providing a portrait of Derek Jeter’s life and career on and off the baseball field. American Family Insurance is one of the associate sponsors of the documentary. 

As part of its sponsorship, American Family is airing a series of commemorative spots that depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dreams. The campaign is called 'Grati2ude' and, as Jeter remarks at the end of each film, 'With the right support, any dream is possible.'  

The films were created by American Family’s multicultural agency, Elite Media, in collaboration with ESPN’s Creative Works. According to Elite Media president Chris Crawford, “The custom content authentically complements the documentary. The footage feels like a flashback, as though we’ve gone back in time with Derek as he celebrates those who protected his possibility. We’re excited to allow this glimpse inside the heart of a fearless dreamer–and the village who made it all possible.”

Since 2016, American Family has partnered with Derek Jeter, with Jeter serving as a brand ambassador in his commitment to protecting the pursuit of dreams and empowering the community. As Sherina Smith, chief marketing officer of American Family Insurance has said, “We hope our ongoing partnership with Derek Jeter will continue to serve as a testament to the fact that with the right support, any dream is possible. His commitment to giving back to the community and supporting the next generation of dreamers is an inspiring story to all."

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CLIENT: American Family Insurance

Enterprise Chief Marketing Officer: Elicia Azali

Chief Marketing Officer: Sherina Smith

Director of Media and Audience Engagement: Ann X Poulose

Marketing Consultant: Lindsey Maier

Media Manager: Scott Von Rueden

Marketing Consultant: Tracy Siemion

Marketing Manager: John Valadez



Chief Creative Officer: Christopher Crawford

Creative Lead: Jindai Joseph

Art Director: Mo Alsadi

Project Coordinator: Jackie Crockwell

Executive Producer: JD Williams

Engagement Director: Steve Centrillo

Account Director: Charles Wiggins Hall



Creative Director: Jamie Overkamp

Associate Creative Director: Kim Salatino

Associate Creative Director: Ira Fritz

Senior Director Agency Production: Kyle Wright

Producer: Karen Frank

Post Production Content Producer: Jeremy Anderson

Senior Manager Client Activation: Colin Ryan

VP ESPN Creative Studio: Carrie Brzezinski Hsu

VP Agency Production: Anthony Nelson

VP Creative Development & Ad Integration: Jay Marrotte

Business Operations Manager: Leigh Ciffone


MEDIA AGENCY: Publicis Media

SVP Media Director: Jon Jarog

VP, Publicis Sport & Entertainment: Adrian Sutherland

Associate Director: Megan Garcia

Genres: Stock Footage, Documentary, People, Visual VFX, Storytelling

Categories: Insurance, Finance

Elvove Associates, Fri, 05 Aug 2022 12:14:21 GMT