American Family Insurance Keeps Every Family Protected

American Family Insurance has released the latest commercial in its highly successful 'Life’s Better' campaign. Called 'Blackout,' the spot features a Hispanic family and is timed to the September start of Hispanic Heritage Month.

“As a brand, we are always looking for nuanced ways to engage our key growth audiences beyond casting, throughout the year, as a key element of our campaigns,” said Sherina Smith, chief marketing officer at American Family Insurance, “In Blackout, we leveraged music and instrumentation to take a beloved classic and allow it to resonate more deeply with a Hispanic audience.” 

The new commercial was inspired by the shared experience of a modern-day American family – moving to a new home. A move can be particularly worrisome; in this instance, it takes place during a thunderstorm and power outage. But under the American Family Insurance roof, families feel comforted in the knowledge that American Family can inspire, protect, and restore their dreams, many of which begin with their home. It’s an investment that is typically one of the largest made in a lifetime. The parents have peace of mind and our little girl proudly exclaims, “I’m fearless!” 

The spot was created by Elite Media, American Family’s creative agency partner, and will air locally and online beginning this week.

Since the 'Life’s Better' campaign debuted last year, it has helped drive ad recognition and brand linkage significantly, delivering some of the best results American Family has ever seen. In fact, the campaign was named an EFFIE Winner in the multicultural category earlier this year.