Amazon Prime Video Commissions LEAP for Localisation and Versioning

Amazon Prime Video has commissioned LEAP to provide localisation and versioning of movie and TV series trailers for their international audiences with a focus on mainland European and Nordic territories. Key to the success of the production partnership was the fulfilment of the client’s requirements for speed, agility, and quality assurance. LEAP’s extensive experience with international video versioning workflows have enabled them to meet the time-sensitive demands of programme launches and accommodate the high volume of video asset production with friendly efficiency.

LEAP’s producers work with Amazon Prime Video’s London office to manage the production of localised video ads through the client’s asset management portal. The Film and Post team edit the video assets and add the Amazon Prime Video branding required for each relevant locale. The Language and Culture team provide additional support to sense check and, if necessary, to transcreate subtitles and voice-overs. Transcreation account managers also make use of their network local experts to check subtitles for linguistic quality and identify any potential cultural concerns.