Amazon Prime Day 2023

Effectively a 'Black Friday in July', Amazon Prime Day is the biggest sales event ever run, exclusively for Amazon Prime members. As the world's second largest retailer behind Walmart, Amazon's size and influence has created a new marker in the annual shopping calendar. And for Amazon itself, the event generates a significant sales spike, provides proof of value for existing Prime Members, and critically drives member acquisition.

Read on as VMLY&R Commerce tracks the Prime Day results, providing key stats, takeaways, and trends from this two-day event globally. Note: the data is primarily from the US unless otherwise stated.

Download the full infographic here.