Amazing Creatures From LEGO DREAMZzz Make Dreams Real

Builders of all ages have been invited to enter a world of their wildest dreams as incredible 3D anamorphic billboards of dream creatures were spotted in major cities across the world to mark the launch of LEGO® DREAMZzz™ from the LEGO Group. 

London’s Piccadilly Circus, New York’s Times Square and Shinjuku, Tokyo played home to bespoke immersive content showing some of the incredible characters from the fantastical series, including Zian the giant flying cat owl, the epic Crocodile Car and one of the heroes of the series, the green slimy side-kick, Z-Blob. 

The 3D anamorphic billboards were created by Our LEGO Agency (OLA), the LEGO Group’s internal creative agency, in partnership with Amplify and Intertia, with the billboard’s narratives connecting to make a story across the three sites. 

 A social film will lead kids to search for the dream creatures across the LEGO ecosystem including LEGO.com, LEGO Life, LEGO Brand Retail stores and LEGOLAND parks. Kids will be rewarded with exclusive badges and more when they find one of the elusive dream creatures and return them to the dream world. 

“LEGO® DREAMZzz™ brings to life a wondrous world of imagination and creativity. The series explores what happens when dreams become real – and these incredible 3D billboards create that reality for kids across the world. We were really excited to see how we could use this amazing technology to tell a bigger story,”

said Jon Wicks, Associate Creative Director at OLA. “We want children to feel empowered to create a world of their wildest dreams. As we Launch our new LEGO® DREAMZzz™ series these billboards are just the start of a major celebration of the power of dreaming and creativity.” 

LEGO® DREAMZzz™ is an all-new theme that brings to life the creativity of children’s dreams through an epic new content series and product range. The series follows the adventures of  school friends, Mateo, Izzie, Cooper, Logan and Zoey, as they join a secret agency and

 learn to use the power of imagination to journey into the dream world – and learn to defeat the tyrannical Nightmare King! 

LEGO® DREAMZzz™ launched with 10 episodes on May 15th and will be accompanied by a brand-new product range and further episodes from August 2023.

The series is available to watch on the LEGO YouTube channel and LEGO.com.