Allied Global Marketing Wins Seven Awards at 2025 APMC Star Awards
Allied Global Marketing was recognised with seven major wins at the 2025 APMC Star Awards, including the prestigious Grand Prix for its outstanding work with Heineken Ireland on the Heineken 0.0 ‘Player 0.0’ campaign. Held at The Ballroom, Fallon & Byrne on Exchequer Street and hosted by broadcaster Anna Daly, the APMC Awards spotlight the most exceptional promotional and experiential marketing campaigns delivered across Ireland each year.
The evening celebrated the best campaigns of 2024, with Allied Global Marketing emerging as one of the most awarded agencies of the night.
The agency’s award haul included:
• Grand Prix: Heineken Ireland – Heineken 0.0 – Player 0.0
• Gold: Alcoholic Beverages & 0.0 Alternatives – Heineken 0.0 – Player 0.0
• Gold: Best Experiential – Heineken 0.0 – Player 0.0
• Gold: Best Integrated – Heineken 0.0 – Player 0.0
• Bronze: Best Integrated – Coors – The Big Chill
• Bronze: Best Brand Roadshow – Pepsi Max – Taste Challenge
• Gold: Rising Star – Louise Carey
Jonny Davis, VP, brand experience at Allied Global Marketing, said, “Winning the Grand Prix is a rare and special honour – it reflects the incredible creativity, collaboration, and dedication across our teams and partners. The Heineken 0.0 ‘Player 0.0’ campaign was a perfect example of bold brand experience driving meaningful cultural impact.
We’re also incredibly grateful to our clients – especially Heineken, Coors and Britvic – for trusting us as creative partners and allowing us to bring these ideas to life in such powerful ways.
And the highlight of the night? Without a doubt, Louise Carey winning Rising Star. Louise brings everything you want in the next generation of creative leaders – talent, heart, curiosity, and a fierce commitment to doing great work. We’re so proud of her.”
These accolades affirm Allied Global Marketing’s position as a leader in experiential and integrated marketing, delivering campaigns that not only engage but leave a lasting impact.
