Alliance Pharma Appoints New Media Agency

Alliance Pharma has appointed UM Bristol as its media agency to work across five different brands within the portfolio. The win follows a competitive tender process.

Aiming to support the company’s vision of empowering consumers to make a positive difference to their health and wellbeing, the media team, which is part of McCann Central, will develop an approach that will enable Alliance Pharma to realise their ambitious growth targets, as well as connect with hard-to-reach target audiences. This will include delivering a media strategy focused on growth in order to raise brand awareness, drive conversions, and reach new customers.

Jessica Gray, consumer healthcare marketing manager said, “UM Bristol stood out from the start of the pitch process, quickly showing an impressive understanding of our category, and a real desire to get under the skin of our brands and consumers. They demonstrated they had the right tools and experience to deliver an optimised media strategy with a strong focus on effectiveness and measurable outcomes. 

We are excited to be working with a team who is uncompromising in their ambition to deliver creative thinking, a focused strategy, and meaningful campaigns, and look forward to building a strong partnership with UM Bristol.”

Thanks to this new appointment and a raft of new team hires, UM Bristol is continuing to go from strength to strength. This includes the appointment of Richard Maisey as managing partner, who led the Alliance Pharma pitch, and brings with him a wealth of experience from his previous role as group account director at The Specialist Works.

Kevin Murphy, group managing director for Media at McCann Central, commented, “This is an exciting time for the media team in Bristol. Since Richard joined the business in July 2023, he has played a vital part in our ongoing growth including this appointment by Alliance Pharma and will certainly be instrumental in future success.”

Richard Maisey added, “I’m incredibly proud to be working as part of such a brilliant team and am looking forward to working in partnership with Alliance Pharma to help drive growth and effectiveness across their portfolio of brands.”

Alliance Pharma is a high-performing consumer healthcare company, built on a portfolio of leading and trusted brands.