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Allen & Gerritsen Welcomes Will Phipps as Senior Vice President of Media


Will joins the team from Mediahub

Allen & Gerritsen Welcomes Will Phipps as Senior Vice President of Media
Will Phipps has joined Allen & Gerritsen (A&G) as senior vice president, media to focus on media innovation and growth for the independent agency. Prior to Allen & Gerritsen, he was SVP, group account director at Mediahub and worked on clients including Harley-Davidson, Nuveen and Bose. 

Throughout his career, Will has led media, communications and content creation teams in both the US and Europe.  He honed his creativity, media insight and strategy expertise at agencies including DigitasLBi (working on Reebok and Bank of America), MullenLowe Profero and Starcom.  He also has extensive experience within the entertainment and music space. 

“I’m delighted to be leading A&G Media, where we believe our independence gives us the freedom to make the right choices for a client’s investment, instead of the easy or self-serving ones,” said Will. “Allen & Gerritsen's independence and restless approach to uncovering a brand’s true purpose and humanity drew me to this exciting new chapter in the agency’s growth.”

“Will has the same startup mentality that we encourage our clients to adopt” said Andrew Graff, CEO at Allen & Gerritsen. “Blending creative, data and humanity into our work is our core belief, and the teams are already collaborating with Will to create and build differentiated media plans that are both unique and effective.”

As part of Will’s new role, he will join A&G’s senior leadership team. 
view more - Hires, Wins & Business
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The Marketing Standard, Tue, 19 Nov 2019 10:18:21 GMT