All Work & No Play Makes IKEA a Dull Store... BBH's Ode to the Shining

IKEA is paying homage to Stanley Kubrick’s cult classic, The Shining, in a new Halloween web film by BBH Asia Pacific.

The iconic IKEA showroom lanes serve as a perfect setting for the re-enactment of the infamous Overlook Hotel scene of a small boy cycling tricycle along eery corridors to equally eery music. 

The Halloween campaign was the perfect opportunity for IKEA to communicate its daily late night shopping offering of 11pm to its Singapore customers.

As an extension to the web film, a social media video hunt will run parallel to the campaign where consumers will be invited to spot and win products that appear in the film.