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All Volkswagen’s Competitors are Covered in Cleaner Driving Campaign

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adam&eveDDB campaign highlights the car brand delivering free charging points at 400 locations nationwide

All Volkswagen’s Competitors are Covered in Cleaner Driving Campaign

adam&eveDDB has created a new campaign for Volkswagen, entitled Sheets, which highlights the fact that the car brand is delivering free charging points at 400 locations nationwide - giving the whole country a much-needed boost towards cleaner driving for all.

Crucially, these electric charging points are available for all car brands – even those they’d rather not show on TV. The work breaks on 12th June, on TV and online, with 60 second, 30 second and 20 second executions.

The ad kicks off in a car park, with a man struggling to locate his car as they are all covered by sheets – with the exception of a Volkswagen, which drives off. We then see a woman who cannot locate which car is her taxi as it pulls up, because they are all hidden by the sheets. The mystery continues, becoming increasingly ridiculous, until we find ourselves in a Tesco car park and see the Volkswagen driver pull up to charge her car thanks to the Pod Point charging station, with the voiceover explaining that the electric charging points are available even to the car brands they’d rather not show on TV.

Sarah Cox, head of marketing at Volkswagen Passenger Cars UK explains: “Volkswagen literally means the people’s car and we believe that everyone should be able to drive electric cars. That’s why we’re so proud of our partnership with Tesco and Pod Point because we’re helping build the nation’s charging infrastructure for everyone.  Instead of keeping the chargers for Volkswagen drivers only, we have ensured anyone can top up with free, green energy, whatever car brand they choose to drive.” 

Antony Nelson, executive creative director, adam&eveDDB adds: “This is a fun and light-hearted spot – which, despite the tone, delivers a serious message thanks to good, old-fashioned storytelling. These chargers aren’t just free for Volkswagen drivers. They’re free for everyone, even the car brands Volkswagen (for obvious reasons) would rather not show on TV.” 

A parliamentary review recently acknowledged the UK has a ‘mountain to climb’ to meet its EV targets, mostly because of the lack of charging infrastructure. According to YouGov, concerns over battery life and charging infrastructure are the main reason people aren’t buying EVs.

­­­­The partnership will lead to the creation of over 1,600 new chargers at 400 Tesco stores.

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Client: Volkswagen

Brand: Volkswagen

Project/Campaign name: Sheets

Client/s Team: Glyn Butterworth / Rhidian Taylor

Job Title: Glyn Butterworth - National Communications Manager

Job Title: Rhidian Taylor - Marketing Communications Lead for Electric Vehicles


Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson & Mike Sutherland

Creative Director/s: Ant Nelson & Mike Sutherland

Copywriter: Feargal Ballance

Art director: Matt Gay

Agency producer/s: Sally Pritchett

Planner/s: Sarah Morning

Project Manager: Bianca Dubois

Joint CEO: Tammy Einav &/ Mat Goff

Managing Partner: Michael McConville

Business Director/s: Louis Lunts

Account Manager/s: Arthur McCormick

Account Executive/s: Foula Schanche

Business Affairs: Klaudia Jozwicka & Layla Husted

Legal Counsel: Trine Odin


Design: King Henry

Designer: Paul Knowles


Media agency: PHD

Media planner/s: Lauren Hertzenberg


Production company: Academy Films

Executive Producer: Medb Riordan

Producer: Juliette Harris

Director: Billy Boyd Cape

D.O.P: Ben Kracun


Editing Company: Ten Three

Editor: Ellie Johnson

Post Production

VFX Shoot Supervisor : Bill McNamara 

VFX Lead Supervisor: Ludo Fealy 

2D Artists: Jamie Stitson, Adam McHale, Jessica Hayes, Yanru Yin, Leila Wishart, Claire Larkin, 

VFX Producer: David Keegan

Production Assistant: Robyn Borrageiro

Colourist : Toby Tomkins @ Cheat


Music Supervisor: Soundtree

Audio Post Production: Sam Ashwell @ 750mph

Soundtrack name and composer:

Music title: Sub Rosa

Music Supervisor/Licensing Manager: Jay James @ Soundtree

Composer: Joel Hartman and Luis Almau

Music produced by Joel Hartman and Luis Almau
Master controlled by Soundtree Music Ltd
100% published by Soundtree Music Publishing Ltd 

Voiceover: Skye Stoppani

Categories: Automotive, Cars

adam&eveDDB, Fri, 11 Jun 2021 15:30:15 GMT