Alice Tschuchnigg Appointed Business and Culture Director at Emotive

During her tenure at Thinkerbell, Alice was instrumental in driving standout work, consistent growth and maintaining strong client relationships across accounts including BINGE, Lifeline, and Hort Innovation. Prior to her role at Thinkerbell, Alice was at BMF, leading the ALDI account, where she and her team secured multiple EFFIEs and D&AD awards. Before returning to Australia, Alice spent three years at Droga5 New York, where she worked on global accounts and honed her craft on some of the industry’s boldest campaigns.

Alice Tschuchnigg said: “I’m thrilled to be joining Emotive at such an exciting time in its journey. The energy, ambition, and creativity here are contagious, and I’m eager to dive into the brilliant work being done for some of Australia’s most iconic brands. I look forward to contributing to both client success and the agency’s fun and ambitious culture.”

Simon Joyce, CEO of Emotive, added: “2024 is shaping up to be our best year yet — the work, the people, the momentum! We’ve been investing heavily in building out our team across the business and have never been more focused on delivering on our purpose: creating ideas that change how people feel.”

He continued, “But at the heart of this growth is our culture — one built on the best talent and an additive mindset. Alice is an award-winning marketing specialist with over 15 years of global experience in advertising, media, and PR. I know she will bring a fresh energy and passion to the team, and I can’t wait to see the impact she will have on the work and the culture.”

Alice will be based out of Emotive’s Coogee HQ and officially starts on the 18th of November 2024.