Ali MacCallum Named Managing Director of Miroma Founders Network

Miroma Founders Network (MFN), the joint venture between Miroma Group and Founders Forum Group, has named former Kinetic UK CEO Ali MacCallum as managing director of the agency for ambitious founder-led businesses.

Ali, who has previously led media agencies including Omnicom’s M2M and WPP’s mSix, has been integral in the rapid growth stories of several major brands throughout his career, most notably Lovefilm, Paddy Power, Audible, Notonthehighstreet and Just Eat.

In his new role Ali will build and implement growth plans for early-stage start-ups and scale-ups geared towards sustained customer acquisition and retention, focusing on the key metrics these businesses need to hit to support them along the funding pathways.

MFN brings together the expertise of Miroma Group and Founders Forum Group (FFG), the global community and group of businesses founded by Brent Hoberman that empowers entrepreneurs at every stage of their journeys via events, professional services, investment, education, and philanthropy.

As well as offering media planning and buying at an optimal price point usually only available to much larger companies, the agency will work with the marketing expertise of Miroma Group to offer performance marketing, growth consultancy and capital investment solutions, as well as its investment arm, Miroma Ventures.

MFN will also leverage the value of the entrepreneurial ecosystem of Founders Forum with its community and investor expertise, working in close partnership with the group's professional services businesses, venture capital partners, investment houses and global funding community.

Ali MacCallum, managing director of Miroma Founders Network, said, “For years I’ve worked with start-ups and scale-ups, helping them navigate what, for them, is usually a new and complex world of media and marketing, so MFN is the perfect fit for me. Working with ambitious challenger brands is always such an exciting and fulfilling way to work, so it was an opportunity I couldn’t pass up.”

Marc Boyan, founder and CEO of Miroma Group, said, “iOS updates have meant that Venture brands need to broaden their focus on brand building at an earlier stage in their life cycle versus the more myopic approach to performance marketing alone. I’ve known Ali for many years now and believe the pedigree and experience he offers will help start-up and scale-up brands navigate this changing environment.”

Carolyn Dawson, Founders Forum Group CEO, said, “This joint venture gives our global community access to the knowledge and expertise that is essential to founders' continued growth journeys. Miroma Group’s stable of marketing excellence represents an invaluable opportunity for founders looking to scale their businesses internationally, and Ali's appointment cements MFN's ability to bring best-in-class marketing and media buying services to high-growth scaleups.”