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Alex Hoban Named Executive Creative Director in the UK for Momentum Worldwide

04/01/2023
Experiential Marketing
London, UK
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Hoban was formerly UK creative innovation director at the agency

Momentum Worldwide has promoted Alex Hoban to executive creative director in the UK. Hoban was formerly UK creative innovation director.

Effective November, Hoban takes on creative leadership for the UK operation, partnering with clients like American Express, Microsoft, Dyson and Coca-Cola. His most recent work includes American Express’ UK Summer Festival experiences at BST, Wilderness and All Points East, and Dyson Styling Tour.

Prior to joining Momentum Worldwide, Hoban held positions at agencies such as the Brooklyn Brothers, 72andSunny and R/GA, where he worked with clients such as Jaguar, Beats By Dre and Nike. He has also previously worked in-house as editor in chief at Red Bull UK and digital creative director at ASOS. 

Alex Hoban, UK ECD, comments: “The stories we tell and the experiences we share define who we are and the era we live in. More so than ever, audiences have the power to choose where and how they engage with the world – so creating culturally-relevant, emotionally impactful experiences for our clients is more important than ever. To that end, I can’t wait to keep building on what we’ve started, driving ideas and creativity at Momentum forward.”

Matt Lewis, UK president, comments: “Alex brings the skills and curiosity to really push us into the future. He’s a cultural connector with an innovation mindset, that is a rare find. Alex will bring our creative, design and technology teams toward one single goal, pushing the boundaries of creative work in the experiential space”

Credits
Work from Momentum Worldwide, UK
ALL THEIR WORK