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Creative in association withGear Seven
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Alessandra Milani Cuts Gareth Bale in Stunning Sci-fi Adidas Spot

24/04/2015
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The Play Room's Milani edits the Real Madrid star in sci-fi infused Adidas ad 'Swarm'

The Welsh international dribbles through a desolate landscape as his Climachill kit forms around him, the latest in futuristic cooling technology. Made from materials such as breathable ‘Polar Fibres’ and Subzero Titanium flat yarn, the Climachill range is truly ahead of its time, and this ethos sets the tone for Adidas’ new spot.   Alessandra’s edit mirrors the fluidity and dynamism of Bale’s movement, giving way to short, sharp close-ups as he accelerates towards goal.

Director Bradley G Munkowitz (GMUNK) brings his considerable VFX expertise to bear in overseeing the creation of the impressive visuals of the ad, as we dive into the very fabric of the athlete’s shirt. With past endeavors such as producing holographic content for TRON Legacy, he was the perfect choice to bring the cooling power of Climachill so vividly to life.

Credits
Brand
Production
Post Production / VFX
Editorial
Credits
Brand
Production
Post Production / VFX
Editorial
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