Global student competition at the Cannes Lions showcases next generation of forward-thinking talent
20 June 2013: Cannes, France – AKQA has announced the winners of its annual Future Lions competition at Cannes Lions International Festival of Creativity in France today.
- Awaken by Amazon by Konomi Tashiro: Tokyo Institute of Technology; Tatsuki Tatara,
Kenji Shimo and Taichi Nihei: Keio University; Tomoki Hayashida: Waseda University, Japan
- Editorialist by Alexander Norling and Sara Uhelski: Miami Ad School San Francisco, USA
- IBM Project Accel by Jarrett Jamison and Verenice Lopez: The Creative Circus, USA
- Keepit by Alejandro Ladeveze and Caroline Escobar: Miami Ad School Hamburg, Germany
- The Pebble: Sense Danger by Thomas Bender and Thomas Corcoran: School of Communication Arts 2.0, UK
The five winning entries can be seen on www.facebook.com/futurelions and www.futurelions.com .
This year’s Future Lions ceremony was hosted by James Hilton, co-founder and CCO, and Ajaz Ahmed, AKQA's founder and CEO. Each winning team is presented with the limited edition, prestigious Future Lions trophy.
James Hilton said: "Future Lions, in its eighth year, has yet again showcased five incredible ideas that inspire and impress. Throughout all the entries submitted, we saw a clear desire to provide tangible benefit to the audience. By applying technology and creative thinking to a range of problems, Future Lions 2013 winners have demonstrated the power and impact brands can have when they make people's lives better."
Andrew Diprose, Art Director of AKQA's Future Lions partner WIRED, took to the stage to present the School of the Year trophy, recognising the individual school with the greatest number of shortlisted finalists: "I've been blown away by standard of the finalists for this year’s Future Lions. WIRED celebrates fresh ideas and disruptive thinking, and it's so great to see this coming through with the next generation of creatives."
For the third year in a row, Niklas Frings-Rupp, Managing Director of Miami Ad School Europe in Hamburg collected the trophy.
This year’s entries were judged by AKQA’s Creative Council: Brendan DiBona, Duan Evans, James Hilton, Johan Vakidis, Nick Turner, and Rei Inamoto – and other guest judges.
The Future Lions ceremony celebrates forward-thinking ideas for brands without media, technology or audience constraints. The 2013 competition attracted more than 1,500 entries from students across the globe, making it the most successful competition to date. Previous Future Lions winners have gone on to work at notable agencies such as Wieden+Kennedy, Crispin Porter + Bogusky, Saatchi & Saatchi, Jung von Matt, Mother.
For more information, please visit www.futurelions.com or www.facebook.com/futurelions.