Air Force Invites Australians To Imagine a Career above the Clouds In New Campaign

For many young Australians, a career in the Royal Australian Air Force can seem out of reach. The new campaign breaks down this misconception by showcasing Air Force as the place that their true potential can be realised, allowing them to go further than they ever thought possible.

The campaign builds on the Air Force brand platform with an open invitation to every young Australian to come and experience the exciting world that exists ‘up there’.

Shot by DIVISION, the film captures the unique perspective of Air Force, accompanied by a cinematic score by Massive Music composer, Lance Gurisik, who recently won the advertising category at the prestigious Screen Music Awards.

Robyn Bergmann, creative director, VML remarked, “A career in Air Force is like no other. It’s the only job in the world where you’ll transcend the boundaries between land, sky, and space.”

The film showcases Air Force’s impressive fleet including F-35A Lightning II and F/A-18F Super Hornet jets, an E-7A Wedgetail early warning and control aircraft and a C-17A Globemaster heavy airlifter, mixing single pilot and crewed assets. Each of these aircraft were filmed air-to-air from a L-39 jet with a high-definition gimbal camera, the first time this piece of technology has been used in Australia.

Thomas Tearle, chief executive officer, Australia & New Zealand said, “The latest campaign from our long-term partnership with Defence Force Recruiting will inspire a new cohort of young Australians to explore diverse careers in Air Force - from medical and intelligence roles, to aviation roles, and beyond, into space and cyber. We’re really proud of this campaign and look forward to seeing how our work continues to attract new candidates to consider an ADF career”.

The integrated campaign launches with more than 100 assets, spanning TV and cinema, OOH, radio, digital and social.