AIMM Honours Industry Leaders Who Champion Inclusive Marketing as a Catalyst for Business Growth

ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the esteemed recipients of the second annual AIMM Trailblazer Awards, recognizing industry leaders who remain steadfast in their commitment to advancing inclusive marketing, even amidst a challenging environment. The 2024 honorees have been chosen for their exceptional contributions and ongoing dedication to creating a more inclusive marketing landscape. 

The sophomore class of inductees includes: 

• Marc Pritchard, Chief Brand Officer, Procter & Gamble 
• Carla Kelly, SVP, Client Partnerships, NBCUniversal Media, LLC 
• Alex Lopez Negrete, President & CEO, Lopez Negrete Communications 
• Steve Mandala, Chief Revenue and Local Media Officer, Estrella Media 
• Beatriz Rojas, Executive Director, Brand Advertising, Kaiser Permanente 
• Nita Song, President & CEO, IW Group 
• Matt Tumminello, Founder and President, Target 10 

“We’re honoured to present the AIMM Trailblazer Award to these seven recipients who have successfully demonstrated throughout the course of their careers that they are committed to advancing business growth by ensuring that multicultural and inclusive segments are properly prioritised. Since AIMM’s inception, these leaders have supported the mission of the organisation and their partnership has helped us to visibly and positively transform the industry at large,” said Gilbert Dávila, co-founder of AIMM and CEO of DMI Consulting. “These trailblazers are steadfast in their commitment to inclusive marketing, understanding that their efforts not only foster a world where we #SeeALL but also unlock business growth and success.”  

The AIMM Trailblazer Award recognizes AIMM members who have distinguished and extraordinary careers in advertising. The honorees have made outstanding contributions in their career, consistently practised the highest ethical standards to deliver industry-shifting results and have contributed to the increased visibility of their communities. 

The Trailblazer Award recognizes industry leaders who have made considerable contributions in eight key areas: 

• Demonstrated Innovation: Exhibited a pioneering spirit by introducing groundbreaking concepts, strategies, or technologies that have significantly influenced the marketing industry. 
• Thought Leadership: Demonstrated exceptional thought leadership throughout their career, consistently sharing valuable insights, trends, and knowledge that have shaped the marketing landscape. 
• Industry Influence: Had a significant influence on the marketing industry, fostering positive change and progress. 
• Mentorship and Collaboration: Actively mentored and nurtured emerging talent in the marketing field, fostering a culture of learning, growth, and collaboration. 
• Social Impact: Leveraged their marketing expertise to drive positive social impact, making a difference beyond commercial success. 
• Track Record of Success: Possess a track record of outstanding achievements and successful campaigns, demonstrating exceptional results in their marketing endeavours. 
• Industry Recognition: Received widespread recognition and accolades within the marketing industry, as well as from their peers and industry experts. 
• Continued Relevance: Exhibit continued relevance and adaptability in an ever-evolving marketing landscape. 

The 2024 honorees of the AIMM Trailblazer Awards will be recognized on Oct. 4 at the AIMM Member Forum, hosted by NBCUniversal at Universal Studios Hollywood. The two-day event will feature celebrity AIMMbassadors, senior marketers and other brand decision makers discussing best practices and challenges in implementing inclusive growth strategies. Fostering knowledge sharing and action-oriented collaboration, the AIMM Member Forum will also feature a fireside chat with Will Packer, one of Hollywood's most influential and record-breaking filmmakers.